Newspaper websites each month attracted, on average, more than 68.3 million unique visitors (41.4% of all internet users), during the third quarter of 2008 - a record number, and a 15.8% increase over the year-earlier quarter, according to the Newspaper Association of America.

Moreover, newspaper website visitors generated an average of 3.5 billion pageviews per month throughout the quarter - an increase of 25.2% over the 2.8 billion pageviews a year earlier - and the highest level for any quarter since NAA began tracking the data in 2004.

The third quarter also set records for active reach percentage (the percentage of active internet users that visit newspapers on an average month), pageviews, pages per person, time per person and visits per person, NAA said.

The data are from a custom analysis provided by Nielsen Online to the NAA.

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