Online ad revenue strong first half of 2008
Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion compared to a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
- Search revenue was $5.1 billion in the first half, up 24 percent from a year ago. Think Google.
- Second quarter revenue was up 12.8 percent from a year ago.
- Display ad revenue was $3.2 billion, up 19 percent.
- Digital video ads jumped to $345 million in the first half, up from $100 million a year ago.
- Email, referral and leads were roughly flat with a year ago.
- Fifty-two percent of deals are performance related, up from 50 percent a year ago.
A little second quarter history:
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