The Weather Channel(R) Showcases New Screensaver With Weather-Triggered Images

Posted Saturday, December 4, 2004

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Users Receive Glanceable Weather Update and Gallery of User-Submitted Weather Photos

ATLANTA, Dec. 3 /PRNewswire/ -- The Weather Channel Interactive, the most trusted source of online weather information, today announces the launch of a unique screensaver that conveniently displays the current weather conditions in the user's city of choice while featuring exclusive images reflecting those conditions. Now, consumers have yet another opportunity to interact with The Weather Channel.

(Photo: http://www.newscom.com/cgi-bin/prnh/20041203/LAFRU3 )

Using patent-pending technology, the new screensaver, which can be downloaded free of charge at http://www.weather.com/photogallery , showcases a rotating gallery of awe-inspiring weather photos, all of which were submitted by weather.com(R) users. These lush images, highlighting weather scenes from communities around the United States, are also part of the site's popular Photo Gallery. The photos automatically change along with local weather conditions -- which are also constantly displayed on the user's screen when the screensaver is active. For example, a person in Philadelphia may view images of rain while, simultaneously, a person in Dallas can see photographs of sunny days -- depending on the current weather in each location. Through this unique product, even users at work can experience the weather by viewing incredible images of the outside world along with the current temperature and weather reports that The Weather Channel has perfected.

The screensaver demonstrates both weather.com's ability to track and quickly communicate local weather details for 98,000 locations around the world and leverages the site's extensive online community. For the past five years, many weather.com fans have willingly shared their personal, digital images of the weather in their backyard. Through the launch of this screensaver, photographers can share their work with another segment of online users through a high-quality desktop experience.

"The Weather Channel Interactive (TWCi) is committed to providing local weather information to every device and, where we can, marrying that critical service with the beauty that weather can bring to our lives," said Matthew de Ganon, vice president of desktop applications for The Weather Channel Interactive. "Our new screensaver perfectly combines important information about local conditions with images that were inspired by and reflect the ever-changing face of the weather and our environment."

TWCi plans to send screensaver subscribers updated photo packs every season to represent the weather conditions such as cloudy, rainy, snowy, sunny and foggy. The company also invites all weather-watchers to continue to submit their weather photos, which will also be considered for the site's popular Daily Weather Pic. In addition to being displayed on the site's homepage, the Daily Weather Pic is also featured on The Weather Channel cable network each weekday between 4 p.m. and 6 p.m.

About The Weather Channel Interactive

weather.com, a product of The Weather Channel Interactive and the Web site of The Weather Channel(R), is the ultimate source of weather on the Web. The site helps users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 25 million unique users each month and is the most popular source of online weather, news and information. Its content is currently ranked the 10th most popular according to Nielsen//NetRatings. The Weather Channel Interactive is the leading provider of broadband and wireless weather products and also provides consumers with unique and customizable products such as Desktop Weather by The Weather Channel and Notify! by The Weather Channel, a personalized weather alert service. The company's partnerships include America Online, Yahoo!, Excite Networks, MSNBC.com, USAToday.com, AT&T WorldNet, ABCNews.com, Digital City, Road Runner, Verizon Wireless, Cingular, AT&T Wireless, Sprint, Nextel, T-Mobile and Palm Computing.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041203/LAFRU3
PRN Photo Desk, photodesk@prnewswire.com

Source: The Weather Channel

CONTACT: Stacy Kirk of The Weather Channel, +1-770-226-2611, or
skirk@weather.com

Web site: http://www.weather.com/
http://www.weather.com/photogallery

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