Posted Tuesday, November 21, 2006
E-mail this page
Printer-friendly page
ATLANTA – November 20, 2006 – GenTran Corporation (www.gen-tran.com), the nation’s leading distributor and manufacturer of standby generator transfer switches, and WINCO Inc. (www.wincogen.com), the oldest generator manufacturer in the U.S., today announced a unique, co-marketing agreement that allows the two companies to exponentially expand their distribution through reselling each other’s products. Beginning this month, GenTran will resell WINCO’s line of portable and stationary generators to its electrical distributor customers and WINCO will resell GenTran’s popular manual and automatic transfer switch systems and power distribution equipment to its generator and rental equipment dealers, according to executive management from both companies.
“This powerful distribution partnership brings more than 100 years of combined experience in backup power, and creates a comprehensive product selection that stands up as an excellent alternative to the larger players in the standby power industry,” said GenTran President Jack Mandula. “With WINCO’s 80-year history as America’s leading generator specialist coupled with GenTran’s 25-year reputation making America’s favorite transfer switches, our two companies together provide a winning offering of premium products, superior performance, and excellent customer service unsurpassed in the industry,” he added.
With this agreement in place, GenTran customers can take advantage of one-stop shopping by ordering GenTran® transfer switches and power distribution equipment as well as WINCO® generators on the same purchase order. By the same token, WINCO customers can now place orders for industry-leading GenTran® transfer switches on a WINCO purchase order.
“We’re excited about the opportunities that the GenTran brand brings to WINCO,” said Steve Bohlke, WINCO’s Vice President of Sales. “In the past, our customers tended to think of WINCO as just a generator manufacturer. But now with the availability of GenTran products to our network of dealers, we hope to change people’s perception of WINCO to more of a solutions provider, and helps us provide a better solution for the growing packaged standby system market,” he added.
About GenTran Corporation
Headquartered in Alpharetta, Georgia, GenTran Corporation is the nation’s leading designer and manufacturer of standby transfer switches and accessories used in conjunction with backup generators. Since 1982, almost one million GenTran products have been installed in homes and businesses across North America in order to maintain power during outages. Founded by industry veteran, Paul Schnackenberg, GenTran Corporation is family-owned and operated, and is certified as a Women’s Business Enterprise through the Women’s Business Enterprise National Council (WBENC). For additional information call 1-888-GEN-TRAN or visit our website at www.gen-tran.com.
About Winco Inc.
Headquartered in Le Center, Minnesota, Winco Inc. is the oldest generator manufacturer in the U.S. with a history of manufacturing generators since 1927. Winco offers the industry’s broadest assortment of generator products and strives to be the technology leader in manufacturing packaged standby generators, portable generators, PTO Generators, two bearing generators, mobile diesel generators, mobile lighting and accessories. For further information, contact WINCO Inc. toll free at 1-800-733-2112, or via e-mail at wincosales@wincogen.com. You may also visit our website at www.wincogen.com.
Contribute Content to this Site
Send us an email.
Subscribe
Don't miss great events! Sign up for the FREE email edition of NorthFultonTimes.
Advertise
Promote your brand at NorthFultonTimes.com.
Webmasters! Click here to get free local news for your site!